Michael McEvilly

Phone:

123-456-7890

Email:

mrm7107@psu.edu

Address:

xxx Clar Drive
Spring Lake NJ, 07762

Date of Birth:

March 20th, 1992

A Bit About Me

I am a seasoned professional with an entrepreneurial background and experience in key account management, sales operations, and analytics. My career is marked by a consistent track record of establishing and nurturing strategic partnerships, delivering exceptional customer engagement, and propelling sales growth within the consumer goods sector. I have excelled in fast-paced, competitive environments, leveraging a combination of tenacity, grit, and collaborative teamwork. I am committed to delivering tangible results, fostering enduring relationships, and consistently striving to exceed the boundaries of success in all my professional pursuits

Work Experience

2024 - Current

Lead Specialist Field Sales Operations, Altria Group

Manage 7-Eleven for two national brands (NJOY & On!)
Optimized field sales processes, reducing inefficiencies and increasing overall productivity by using account proprietary data and building an Excel tool for the Field Sales Force of 750+ people.
Coordinated with marketing, merchandising, and sales teams to align sales strategies with corporate goals, ensuring cohesive execution and a greater than 95% in-stock rate across the product portfolio.
Developed and monitored key performance indicators (KPIs) to assess team performance, implementing corrective actions as needed to meet targets.
Played a leadership role in expanding market presence in new territories and legacy stores, contributing to a 5% growth in market share in the first 6 months of 2024.
Manage and execute promotional campaigns. Achieving a 90% growth in sales during the first half of 2024.

2022 - 2023

Key Account Manager, NJOY LLC.

Managed seven Tier 1 and Tier 2 accounts with an annual revenue of over $31.5 million.
Budgeted and programmed all 7-Eleven & Speedway promotions, overseeing a promotional budget of over $1.25 million annually.
Created and implemented an invoice audit process, recovering over $1 million.
Collaborated with Merchandising to map NJOY space in 7-Eleven stores, saving over $975,000 through a 2-year contract.
Developed critical reporting infrastructure for C-suite, including bi-weekly promotional scorecards and P&L statements.
Contributed to NJOY acquisition by Altria Group in June 2023 for $2.75 billion, following an initial valuation of $10 million in 2018.

2021 - 2022

Manager, Sales Operations & Analytics, NJOY LLC.

Expanded the sales team from 5 to 70 reps in 6 months, leading the hiring process.
Managed objectives and assignments for active reps, driving performance.
Implemented third-party software to enhance operational efficiency.
Led a sales team that grew independent c-store presence by 5,000% in 10 months, while reducing key budget KPIs by 67%.
Oversaw the launch of a third-party sales team targeting 7-Eleven franchisees, developing training and sales procedures.

2020 - 2021

Associate, Account Operations & Analytics, NJOY LLC.

Supported Vice President of Accounts with operational and analytical insights.
Modeled operations and projections for national accounts, driving strategic planning.
Negotiated and secured third-party merchandising contracts.
Conducted in-depth data analysis to support strategic decision-making and account planning.
Identified and implemented process improvements that enhanced operational efficiency and reduced costs.
Developed insights into customer behavior and preferences, driving targeted promotional strategies.
Partnered with cross-functional teams to ensure seamless execution of account operations.
Created detailed performance reports for senior management using CRM/ IRI data/ Excel modeling, highlighting key metrics, such as inventory, and business insights.

2019 - 2020

Project Manager - Merchandising, NJOY LLC.

Led a dynamic team of 20+ merchandising reps, launching new products into 15k C-stores in the first 12 months.
Established and streamlined SOPs, setting weekly objectives.
Reported on KPIs to C-suite, driving performance and accountability.
Developed detailed project plans, timelines, and milestones, ensuring on-time delivery of merchandising initiatives.
Maintained strong relationships with key stakeholders, ensuring alignment and support for merchandising strategies.
Analyzed merchandising performance data to identify trends and areas for improvement, implementing corrective actions as needed.
Introduced innovative merchandising techniques that increased productivity by 25%.
Managed merchandising budget, optimizing spend to achieve maximum ROI.

2013 - 2019

Founder/ CEO, Otherside Landscaping LLC.

Bootstrapped and scaled a profitable business from inception to successful acquisition of $100k+.
Directed operations and sales, achieving consistent growth and market presence.
Expanded client base through targeted marketing strategies and exceptional service delivery.
Managed all financial aspects including budgeting, forecasting, and financial reporting, ensuring profitability.
Recruited, trained, and led a high-performing team of 10 employees, fostering a positive and productive work environment.

Education

Current

B.S. Finance & Accounting

GPA: 3.6
Pennsylvania State University

2022

A.A. Business Management

GPA: 3.8

Deans List 2 of 4 semesters

Brookdale Community College

Skills & Abilities

Adaptability and Agility

Demonstrating flexibility and resilience in various roles, adding value across different parts of the organization.

Project Management

Planning and managing projects from inception to completion, ensuring timely and successful delivery.

Advanced Excel Skills

Utilizing Excel for data composition, analysis, and reporting, enhancing strategic thinking and operational planning.

Client Relationship Management

Building and maintaining strong relationships with key clients, enhancing client retention and satisfaction.

Leadership and Team Management

Leading teams of various sizes, recruiting, training, and managing high-performing sales and operations teams.

Operational Excellence

Maintaining high standards of operational performance, meeting all deadlines, and achieving organizational goals.

Cross-Functional Collaboration

Working effectively with cross-functional teams including marketing, merchandising, finance, and senior management.

Data Analysis and Reporting

Conducting detailed data analysis, creating performance reports, and leveraging data to drive decision-making.

Strategic Planning

Developing and executing strategic plans for account management, inventory control, and promotional campaigns.